Pure Joy Apparel is a brand designed around the verse Isaiah 12:3 "With joy you will draw water from the wells of salvation."
Every aspect of our lives should be filled with joy. If we can learn to live in a lifestyle filled with joy our hearts, minds, and lives can be changed. Water in the bible symbolizes life and our salvation is God. With joy you will draw life from God. With so many emotions dominating our lives we need to make a decision to choose joy everyday and know that God will take care of the rest.